This project focuses on designing the label for an exclusive nutritional supplement for women, specialized in hair, skin, and nail care. The mission was to create a visual identity that not only reflects femininity but also the strength and empowerment of modern women. Our goal was to design packaging that resonates with women who seek to care for their beauty while maintaining an active and dynamic lifestyle.
Concept and Approach:
Femininity and Strength: The label was conceived to capture the essence of femininity combined with strength. We used design elements that represent the modern woman: strong, confident, and empowered, without sacrificing elegance and femininity.
Color Palette: We opted for a palette of soft and sophisticated colors that evoke warmth and care, combined with stronger and more defined tones that symbolize resilience and determination. This combination creates a visual balance that attracts through both its delicacy and power.
